The INTERACT II Programme has recently launched the communication action called European Cooperation Day to raise the general awareness and improve the understanding of European Territorial Cooperation, highlighting the added value of cross border cooperation and its impact on European territories and beyond and their populations.
The idea is to have a joint action named “European Cooperation Day” in 21 September 2012.
The JTS of the ENPI Estonia-Latvia-Russia CBC Programme initiated and Joint Monitoring Committee in the beginning of April 2012 supported OPEN DOORS or PROJECT EVENTS in 21 September as local actions of the European Cooperation Day. Actions may take place whole September, if they are already planned so. The Action will have to be supported by communication and information actions at local level by project staff, in the area the Project is covering.
Using the Common image (LOGO), joint messages (OUT FROM COMMUNICATION STRATEGY) and common target groups the impact of cross-border cooperation on the daily lives of the citizens in your Project territories will be showed.
Baltic States agreed to cooperate for this action, so action Open Doors can be performed together with other Programmes operating in the same territory.
The Joint Monitoring Committee of the Programme also supported 6 FLAGSHIP STORIES, which means visible achievements of Projects will be included in the Stories.
3 Flagship Stories will be promoted at European level and all 6 at national and local levels. Flagship stories will be prepared for the media in local languages, and local spokespeople will be assigned. Flagship Stories includes 9 Projects and Project Managers of chosen Projects will be contacted separately by appointed Information Manager of the JTS.
Local Press packs will be elaborated in local languages by JTS staff in all Programme countries. INTERACT will finalise their communication strategy in June, after their meeting in 12 June in Lisbon.
JTS also will organize INFORMATION DAYS or LECTURES in educational institutions in ALL Programme countries in September. Projects might be invited to participate too.
In the territory of Russian Federation this action will be organized together with Finnish CBC Programmes and Network among Programmes with involvement of Russia is established.
All Programme Information Managers from Branch Offices in Russia are involved.
The main target groups are the people residing in the eligible areas as well as local and national media. The message must be simple, easy to comprehend and meaningful to the target groups. To make cooperation across borders more comprehensible to the relevant citizens through their own media, a local approach is required.
To Project activities JTS will provide supporting souvenirs as balloons and small flags. Depending on the type of action other promotional items will be provided.
ALL PROJECTS are invited to be ready to participate in the EUROPEAN COOPERATION DAY PHOTO COLLAGE EXIBITION during the Annual Event of the Programme, which will take place this year in Narva, October 2012.
This means, that each Project is kindly invited to take photos of any European Cooperation Day actions during September or in 21 September 2012. ONE – in your opinion the best – PICTURE you will put for the competition to receive European Cooperation Day award!55 European Territorial Cooperation and Cross-border Programmes have confirmed their interest to participate in this event and this list is expected to grow. WEBSITE of the European Cooperation day is to be launched in May 2012.